Dries van Noten
Introduction
Commissioned by brand experience agency Bolt Amsterdam, we were invited to curate the culinary experience for an exclusive PR dinner at Loods 6, marking the launch of the new Dries Van Noten make-up and perfume line.
A space with a raw, artistic elegance that aligned seamlessly with the world of this Belgian fashion icon: bold, poetic, and always just off the beaten path. The guest list featured prominent fashion journalists, stylists, and influential creators—the tastemakers who shape the industry's narrative. For them, we crafted an evening where scent, color, texture, and taste merged. A dinner that didn't just introduce the new collection, but made it tangible.
The result
The result was a multisensory experience that perfectly matched the Dries Van Noten aesthetic: bold, refined, and artistically layered.
Lighting, table styling, and plating enhanced the color palettes of the new make-up line, while subtle scent accents from the perfume collection served as a common thread throughout the menu.
An evening where creativity, branding, and hospitality converged, transforming the launch from a product presentation into an art form. The social coverage was immediate, rich, and positive: exactly the effect Bolt and Dries Van Noten intended.
A PR moment that wasn't just seen, but experienced.
How BAUT has
incorporated
the elements of the Dries van Noten fragrances into the menu is sensational.
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