Capital C x E.L.F. Cosmetics
Introduction
For MOOI Agency, we had the pleasure of creating a sparkling influencer event at Capital C for 180 fashion influencers and media outlets to celebrate the latest cosmetic launches from E.L.F. Cosmetics.
In the iconic glass dome—with its panoramic views and rich history as the former diamond exchange—we created a setting that breathed glamour, energy, and creativity. The event combined a culinary dinner with interactive beauty workshops where guests could test, discover, and share the E.L.F. products with their millions of followers. It was the perfect blend of experience and hospitality, designed to make the brand shine in both experience and content creation.
The result
What followed was an evening that felt like one big beauty playground.
While our crew served a stylish and seamless dinner, influencers and media flocked to the workshop stations where make-up artists brought the latest E.L.F. products to life.
The glass dome transformed into a buzzing laboratory of color, shine, and expression. The combination of fine dining, hands-on beauty experiences, and a setting that practically generated content on its own led to explosive online visibility. Guests left the event with bags full of products, phones full of footage, and a brand experience that stuck. MOOI Agency and E.L.F. were unanimous: this was a launch that did exactly what it was supposed to do—entice, activate, and go viral. An event where beauty, experience, and hospitality reinforced each other to create a glamour night to remember.
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Our first event with
BAUT as a catering partner,
but certainly not the last.
Do you love food and people?
Do you love working in a dynamic and versatile environment? Then BAUT is the place for you! At our restaurants there is always something new to discover and learn. Curious about our vacancies?
Let's talk events
Looking for a more formal or a truly creative event space? BAUT is a preferred partner of Amsterdam’s most high-end event venues.
