Kylie Cosmetics
Introduction
Commissioned by Bolt Amsterdam, we had the pleasure of contributing to one of the most talked-about product launches of the year: the introduction of Cosmic 2.0, the new perfume by Kylie Jenner.
For an exclusive group of 50 beauty and lifestyle influencers, we created a dining experience that seamlessly aligned with the fragrance, its ingredients, and the aesthetic of the perfume.
Guests were welcomed with an aromatic signature cocktail, specially developed by world-class bartender Milos Stanisic, in which the scent notes of Cosmic 2.0 were subtly yet recognizably incorporated. What followed was a dining experience where taste, scent, and storytelling reinforced one another. A culinary translation of Kylie’s cosmic world within the raw setting of Pre-Reserved Amsterdam.
The result
The result was a fully multisensory experience that brought the perfume to life.
Each dish was designed as an edible interpretation of the Cosmic 2.0 notes: bright, layered, feminine, and surprising. From floral nuances to fresh citrus accords, the perfume’s ingredients served as the building blocks for the menu.
Milos’s cocktail immediately set the tone: playful, seductive, and aromatically complex. The tension between scent and taste created a narrative that unfolded throughout the dinner. Influencers shared their experience in real-time, allowing the event to reach thousands of screens within minutes.
Bolt, Kylie Cosmetics, and the guests in attendance were unanimous: this was a brand activation that didn't just reveal, but seduced—a launch that let the perfume speak for itself.
An evening where experience and branding merged into one cosmic event.
Milos’s cocktail, perfectly matched to the notes of the fragrance, was something I had
never
experienced before.
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