Lowlands 2025
Introduction
As a partner of MOJO, we built a pop-up restaurant at the most iconic festival in the Netherlands: Lowlands!
For years, the Press/Guest restaurant has been an intimate gathering place for partners, artists, guests, and festival organizers. It is an exclusive world of its own for the crème de la crème of the festival scene. This year, together with Mojo, we devised a way to transform this service-oriented component into a commercially profitable part of the festival.
We built a barn (The Barn) with a flexible partition that allowed us to increase or decrease capacity as supply and demand fluctuated. The front, including a terrace, was opened to the public by reservation, while the rear—featuring its own terrace, workspaces, business lounges, and reception areas—remained exclusive to Press/Guest attendees.
The Result
"Build a pop-up restaurant at Lowlands Festival," they said!
The restaurant was an unprecedented success. Together with the Mojo hospitality team, we created a budget based on past performance and guest data. The restaurant doubled its projected covers, far exceeding all expectations. It was featured on the TikTok and Instagram channels of hundreds of festival-goers and guests, and was mentioned in various media publications. This generated immense PR value for the BAUT brand and our restaurants.
An unprecedented
successful
addition in my final year as Festival Director
Do you love food and people?
Do you love working in a dynamic and versatile environment? Then BAUT is the place for you! At our restaurants there is always something new to discover and learn. Curious about our vacancies?
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Looking for a more formal or a truly creative event space? BAUT is a preferred partner of Amsterdam’s most high-end event venues.
